Launched in 2014, this is the blog for people who are interested in green beauty, skincare, and self care, and how we can create and enjoy sustainable beauty rituals without harming the planet.

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A Little About Me...


Hi there! I’m Sarah, the human behind the blog! I’m a twenty something Torontonian who loves sharing simple ways we can incorporate self love into our days. I’m super passionate about natural skincare that’s hand crafted by other humans and made with the environment in mind, and I can’t wait to share this with you!


When I’m not blogging over here, I’m sending out my newsletter, The Green Beauty Monthly, posting to Instagram, and creating written + visual content for small businesses!


A Little About My Core Values…


Sustainability - This is my number one priority in selecting the products I review. While sustainability is a tough term without a concrete definition, my core value is that I’m finding products that are made with people and the environment in mind. This means avoiding ingredients that are hard of the earth, like palm oil. It means using fairtrade and organic, and it means packaging products in glass or aluminum instead of plastic.

Accessibility - You’ll notice that the products I feature have an affordable price tag. While ‘affordable’ is an elusive term that is different for everyone, I really strive to review products that are under thirty dollars. I want skincare to be attainable, something that we all can indulge in no matter our budget.

Support - I’m here for you. I created this blog to share my love of skincare and beauty with people who are looking for resources and reviews that can help them on their journey. I’m also here to support the brands - the ones who are formulating sustainable products, who use environmentally friendly packaging, and who are the pioneers in the green beauty industry. Without you, my readers, and without the brands that create these products, natural beauty wouldn’t exist, and we would be stuck with the conventional products that we all want to avoid.

Simplicity - Simplicity is my mantra. I don’t want to make things complicated for you. Your skincare, beauty, and self care rituals can be as extensive as you like, but I’m here to make things easy for you.